It’s all about your personal brand!

What is your personal brand? Does having an effective personal brand improve your career opportunities?

A personal brand is your set of unique skills and experience that make up who you are to the outside world. Like it or not – everyone has a personal brand, especially if you have a strong online presence! Just Google your own name – there is all the information recruiters, employers, and potential clients/customers are able to use to make a judgement about you.

The good news is that the majority of us don’t have paparazzi following us around so we can take control of the content we choose to show the public and shape it into an online narrative we are proud to represent.

Here are some ways to start curating an engaging, unique, and inviting personal brand:

  • Have a focus. Make sure you have an understanding of your strengths, expertise, and skills.
  • Be yourself. Embrace what value you can add to an organisation, and this will help you stand out.
  • Target your audience. Know your brand community and tailor your content/online presence.
  • Start networking. Online or face-to-face conversations with like-minded people will build your knowledge and inspire your next career move.

Your personal brand will continue to form organically as your career evolves and your online presence grows strong. But just remember it is important to always reassess your brand, so it truly reflects your professional life, purpose and passion. Let your brand shine to show the best version of the Professional YOU!

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